Email

7 Interactive Email Elements to Boost Engagement

Zaire Allen

7 min read

Email

7 Interactive Email Elements to Boost Engagement

Zaire Allen

7 min read

Email

7 Interactive Email Elements to Boost Engagement

Zaire Allen

7 min read

Want to make your emails more engaging? Here are 7 interactive elements that can help:

  1. Hover effects

  2. Accordion menus

  3. Embedded forms and surveys

  4. Image carousels

  5. Interactive quizzes

  6. Add-to-cart functionality

  7. Video content

These elements can increase open rates, click-through rates, and conversions. They make emails more interesting and let readers interact without leaving their inbox.

Key benefits of interactive emails:

  • Stand out in crowded inboxes

  • Boost engagement and click rates

  • Gather useful data on readers

  • Improve user experience

  • Stay ahead of competitors

Element           | How it helps            | Example use
------------------|-------------------------|------------------------
Hover effects     | Highlight key info      | Color-changing buttons
Accordions        | Save space              | Product categories
Forms             | Collect data            | Quick surveys
Carousels         | Show multiple images    | Product galleries
Quizzes           | Increase engagement     | Personality tests
Add-to-cart       | Simplify purchasing     | Abandoned cart emails
Video             | Explain concepts        | Product demos


To get started, try adding one interactive element per email. Test different options to see what works best for your audience. Remember to optimize for mobile and have fallbacks for email clients that don't support interactivity.

Why Use Interactive Elements in Emails?

Interactive elements in emails can help marketers get more people to open and act on their messages. Here's why you might want to use them:

More People Pay Attention

With so many emails in people's inboxes, interactive emails help yours stand out. Ashley Riordan from HubSpot says:

"We get a lot of emails every day. Interactive emails, with personal touches or fun features, help catch readers' eyes and make your email different from the rest."

Adding things like polls or games can make people curious and want to engage with your email.

Better Results

When people interact with your email, they're more likely to click links and visit your website. This often leads to:

What We Measure    | How Interactive Elements Help
-------------------|-------------------------------
Click rates        | Go up
Time reading email | Gets longer
Sales or sign-ups  | Increase


Learn More About Your Readers

Interactive emails let you make content just for each person. They also help you gather info about what your readers like. You can use this to:

  • Make your emails better

  • Send emails to the right people

  • Write about things your readers care about

Easier for Readers

People can do things right in the email without going to a website. This saves time and makes readers happy, which might make them like your brand more.

Stay Ahead of Others

As more companies use interactive emails, adding these features to yours helps you keep up. It shows that your brand tries new things to make emails better for readers.


1. Hover Effects

Hover effects are simple but useful interactive elements for emails. They create changes when readers move their cursor over parts of your email.

Here's why hover effects are good:

  • They get readers to interact with your email

  • They make your emails look better

  • They can point out important information

Types of Hover Effects

Effect Type  | What It Does                 | Good For
-------------|------------------------------|------------------------
Color change | Colors shift when hovered    | Links, buttons
Image swap   | One picture replaces another | Showing products
Text reveal  | More text shows up           | Product details, extra info
Movement     | Things move when hovered     | Icons, logos

How to Use Hover Effects

  1. Start simple: Try color changes before more complex effects

  2. Check different email programs: Make sure your effects work in various email services

  3. Think about phones: Remember, hover effects usually don't work on mobile devices

Here's a basic code example to change link color on hover:

a:hover {
    color: #FF0000 !important;
}


This code makes links turn red when you hover over them.


2. Accordion Menus

Accordion menus are folding sections in emails that help show a lot of information in a small space. They make emails more engaging and easier to read.

Why Use Accordion Menus




How to Make Accordion Menus

To add a good accordion menu to your email:

  1. Plan out your sections clearly

  2. Use short, clear titles that make people want to click

  3. Put useful stuff inside each section

  4. Mix text, pictures, and things to click on in the open sections

Simple Code Example

Here's a basic code to make an accordion menu:

<div class="accordion">
  <input type="checkbox" id="section1" class="accordion__input">
  <label for="section1" class="accordion__label">Section 1</label>
  <div class="accordion__content">
    <p>Content for Section 1</p>
  </div>
</div>


Make sure to test your accordion menu in different email programs to check it works well.

Tips for Good Accordion Menus

  • Don't use too many sections

  • Make only one section open at a time

  • Have a backup plan for email programs that can't show accordions

  • Use accordions for things like product types, common questions, or short summaries


3. Embedded Forms and Surveys

Embedded forms and surveys in emails let readers give feedback or input without leaving their inbox. This can make more people respond and help you collect information easily.

Why Use Embedded Forms and Surveys




Types of Email Forms

  1. Ask About Products: Find out what customers think about new ideas

  2. Sign Up for Demos: Let people show they want to see how something works

  3. Try a Product: Help people start using what you offer

  4. Join a Mailing List: Get more people to sign up for your emails

  5. Check if Customers are Happy: Learn how to make your service better

Tips for Good Email Forms

  • Keep it short: Use clear words and don't ask too many questions

  • Work on all devices: Make sure people can use the form on phones and computers

  • Use what you know: Fill in some answers if you already have the information

  • Tell people why it's good: Explain how filling out the form will help them

  • Answer quickly: Get back to people soon after they send the form


4. Image Carousels

Image carousels let you show many pictures in one small space in your email. They can make your emails look better and get more people to interact with them.

Why Use Image Carousels




How to Use Carousels Well

  1. Work on All Devices: Make sure your carousel looks good on phones and computers.

  2. Backup Plan: Have a normal picture ready if the carousel doesn't work in some email programs.

  3. Use AMP: Try AMP to make carousels that update by themselves or move on their own.

  4. Add Links: Put links on each picture so people can click to learn more.

  5. Check Everything: Try your carousel in different email programs to make sure it works right.


5. Interactive Quizzes

Interactive quizzes in emails can help get more people to open and interact with your messages. They're fun and can tell you what your readers like.

Why Use Interactive Quizzes




Real Example

HubSpot tried a "Question of The Day" in their emails. This made 5% more people open the emails and many more people click. People came back each day to see the results.


How to Make Good Quizzes

  1. Keep them short (6-10 questions)

  2. Use pictures to make them look nice

  3. Ask easy questions about your brand

  4. Give people useful info based on their answers

  5. Tell people what to do next after the quiz


6. Add-to-Cart Functionality

Add-to-cart functionality in emails lets people add products to their shopping cart without leaving the email. This makes buying easier and can help get back lost sales.

How Add-to-Cart Helps




How to Use Add-to-Cart in Emails

  1. Show Products: Use good pictures of things people left in their cart or might want to buy.

  2. Clear Buttons: Make buttons easy to see and click that take people right to their cart.

  3. Make It Personal: Show products based on what people have looked at or bought before.

  4. Create Urgency: Tell people if something is almost sold out or on sale for a short time to make them want to buy now.


7. Video Content

Adding videos to emails can make them more interesting and help get your message across better. When used well, videos can make more people click on your emails and give them a better experience.

Why Use Video in Emails




How to Use Videos Well in Emails

  1. Make a Good Picture: Create a nice picture with a play button that makes people want to click.

  2. Keep Videos Short: Try to make videos less than 2 minutes long so people don't get bored.

  3. Put Videos on Other Sites: Use places like YouTube to hold your video, then link to it in the email.

  4. Tell People What It's About: Write a short description so people know what to expect.

  5. Make Sure It Works on Phones: Check that your video looks good on small screens.

Types of Videos for Emails




Tips for Using Interactive Elements

Here are some key tips to help you use interactive elements in your emails:

Use One Interactive Element Per Email

It's best to use just one interactive element in each email. This keeps things simple and clear. Pick the element that fits your email's main goal best.

Make Sure It Works on Phones

Many people read emails on their phones. Test your interactive elements on different devices to make sure they work well on small screens.

Have a Backup Plan

Some email programs don't show interactive elements. Always include a simple version of your content that works everywhere.

Keep Load Times Short

Interactive elements can make emails slow to open. Use this table to help balance interactivity and speed:




Test Your Emails

Before sending, check your email in different email programs and on various devices. This helps find and fix any problems.

Make Emails Easy for Everyone to Use

Help all users enjoy your emails:

  • Add text descriptions for images

  • Make sure colors stand out from each other

  • Provide written versions of video content

These steps make your emails better for more people.

How to Measure Results

To see if your interactive emails are working well, you need to track some key numbers. Here's how to do it:

Important Numbers to Watch





Tools to Check Your Emails

Use these tools to see how your emails are doing:

  1. Email Sending Tools: Things like MailChimp show you who opened and clicked your emails.

  2. Google Analytics: Helps you see what people do on your website after clicking your email.

  3. Heatmap Tools: Shows you where people click most in your emails.

  4. Customer Tracking Systems: Helps you see how people interact with your brand over time.

Testing Different Email Versions

Try these tests to make your emails better:

  • Compare different interactive parts (like image slideshows vs. surveys)

  • Test emails with and without interactive parts

  • Try putting interactive parts in different places

  • Use different words for your "click here" buttons

Only change one thing at a time when you test.

More Numbers to Look At

For a deeper look at how your emails are doing, check these numbers:




Conclusion

Adding interactive parts to emails can make them work better. Here's how they help:




You can add many types of interactive parts to your emails. Start with simple things like hover effects. Then try more complex parts like quizzes as you get better.

To make good interactive emails:

  1. Plan carefully

  2. Test your emails

  3. Look at how well they work

Use tools to see if people open and click your emails. This helps you make them better over time.

Try interactive emails now. They can make your emails more fun and useful for readers. This can help your business do better.


FAQs


How to make an email interactive?

To make an email interactive, add elements that get readers to take part. Here are some ways to do this:




These elements help people do more than just read your email, which can make them more likely to click on things.

What is a good engagement rate for email?

A good email engagement rate is about 3.5% or higher. This includes how many people open the email and click on links inside. Really good email campaigns can get over 6% engagement.

Can interactive emails work on mobile devices?

Yes, interactive emails can work well on phones and tablets. Most email tools now make emails that fit different screen sizes. This means the interactive parts should work properly on mobile devices too.

Want to make your emails more engaging? Here are 7 interactive elements that can help:

  1. Hover effects

  2. Accordion menus

  3. Embedded forms and surveys

  4. Image carousels

  5. Interactive quizzes

  6. Add-to-cart functionality

  7. Video content

These elements can increase open rates, click-through rates, and conversions. They make emails more interesting and let readers interact without leaving their inbox.

Key benefits of interactive emails:

  • Stand out in crowded inboxes

  • Boost engagement and click rates

  • Gather useful data on readers

  • Improve user experience

  • Stay ahead of competitors

Element           | How it helps            | Example use
------------------|-------------------------|------------------------
Hover effects     | Highlight key info      | Color-changing buttons
Accordions        | Save space              | Product categories
Forms             | Collect data            | Quick surveys
Carousels         | Show multiple images    | Product galleries
Quizzes           | Increase engagement     | Personality tests
Add-to-cart       | Simplify purchasing     | Abandoned cart emails
Video             | Explain concepts        | Product demos


To get started, try adding one interactive element per email. Test different options to see what works best for your audience. Remember to optimize for mobile and have fallbacks for email clients that don't support interactivity.

Why Use Interactive Elements in Emails?

Interactive elements in emails can help marketers get more people to open and act on their messages. Here's why you might want to use them:

More People Pay Attention

With so many emails in people's inboxes, interactive emails help yours stand out. Ashley Riordan from HubSpot says:

"We get a lot of emails every day. Interactive emails, with personal touches or fun features, help catch readers' eyes and make your email different from the rest."

Adding things like polls or games can make people curious and want to engage with your email.

Better Results

When people interact with your email, they're more likely to click links and visit your website. This often leads to:

What We Measure    | How Interactive Elements Help
-------------------|-------------------------------
Click rates        | Go up
Time reading email | Gets longer
Sales or sign-ups  | Increase


Learn More About Your Readers

Interactive emails let you make content just for each person. They also help you gather info about what your readers like. You can use this to:

  • Make your emails better

  • Send emails to the right people

  • Write about things your readers care about

Easier for Readers

People can do things right in the email without going to a website. This saves time and makes readers happy, which might make them like your brand more.

Stay Ahead of Others

As more companies use interactive emails, adding these features to yours helps you keep up. It shows that your brand tries new things to make emails better for readers.


1. Hover Effects

Hover effects are simple but useful interactive elements for emails. They create changes when readers move their cursor over parts of your email.

Here's why hover effects are good:

  • They get readers to interact with your email

  • They make your emails look better

  • They can point out important information

Types of Hover Effects

Effect Type  | What It Does                 | Good For
-------------|------------------------------|------------------------
Color change | Colors shift when hovered    | Links, buttons
Image swap   | One picture replaces another | Showing products
Text reveal  | More text shows up           | Product details, extra info
Movement     | Things move when hovered     | Icons, logos

How to Use Hover Effects

  1. Start simple: Try color changes before more complex effects

  2. Check different email programs: Make sure your effects work in various email services

  3. Think about phones: Remember, hover effects usually don't work on mobile devices

Here's a basic code example to change link color on hover:

a:hover {
    color: #FF0000 !important;
}


This code makes links turn red when you hover over them.


2. Accordion Menus

Accordion menus are folding sections in emails that help show a lot of information in a small space. They make emails more engaging and easier to read.

Why Use Accordion Menus




How to Make Accordion Menus

To add a good accordion menu to your email:

  1. Plan out your sections clearly

  2. Use short, clear titles that make people want to click

  3. Put useful stuff inside each section

  4. Mix text, pictures, and things to click on in the open sections

Simple Code Example

Here's a basic code to make an accordion menu:

<div class="accordion">
  <input type="checkbox" id="section1" class="accordion__input">
  <label for="section1" class="accordion__label">Section 1</label>
  <div class="accordion__content">
    <p>Content for Section 1</p>
  </div>
</div>


Make sure to test your accordion menu in different email programs to check it works well.

Tips for Good Accordion Menus

  • Don't use too many sections

  • Make only one section open at a time

  • Have a backup plan for email programs that can't show accordions

  • Use accordions for things like product types, common questions, or short summaries


3. Embedded Forms and Surveys

Embedded forms and surveys in emails let readers give feedback or input without leaving their inbox. This can make more people respond and help you collect information easily.

Why Use Embedded Forms and Surveys




Types of Email Forms

  1. Ask About Products: Find out what customers think about new ideas

  2. Sign Up for Demos: Let people show they want to see how something works

  3. Try a Product: Help people start using what you offer

  4. Join a Mailing List: Get more people to sign up for your emails

  5. Check if Customers are Happy: Learn how to make your service better

Tips for Good Email Forms

  • Keep it short: Use clear words and don't ask too many questions

  • Work on all devices: Make sure people can use the form on phones and computers

  • Use what you know: Fill in some answers if you already have the information

  • Tell people why it's good: Explain how filling out the form will help them

  • Answer quickly: Get back to people soon after they send the form


4. Image Carousels

Image carousels let you show many pictures in one small space in your email. They can make your emails look better and get more people to interact with them.

Why Use Image Carousels




How to Use Carousels Well

  1. Work on All Devices: Make sure your carousel looks good on phones and computers.

  2. Backup Plan: Have a normal picture ready if the carousel doesn't work in some email programs.

  3. Use AMP: Try AMP to make carousels that update by themselves or move on their own.

  4. Add Links: Put links on each picture so people can click to learn more.

  5. Check Everything: Try your carousel in different email programs to make sure it works right.


5. Interactive Quizzes

Interactive quizzes in emails can help get more people to open and interact with your messages. They're fun and can tell you what your readers like.

Why Use Interactive Quizzes




Real Example

HubSpot tried a "Question of The Day" in their emails. This made 5% more people open the emails and many more people click. People came back each day to see the results.


How to Make Good Quizzes

  1. Keep them short (6-10 questions)

  2. Use pictures to make them look nice

  3. Ask easy questions about your brand

  4. Give people useful info based on their answers

  5. Tell people what to do next after the quiz


6. Add-to-Cart Functionality

Add-to-cart functionality in emails lets people add products to their shopping cart without leaving the email. This makes buying easier and can help get back lost sales.

How Add-to-Cart Helps




How to Use Add-to-Cart in Emails

  1. Show Products: Use good pictures of things people left in their cart or might want to buy.

  2. Clear Buttons: Make buttons easy to see and click that take people right to their cart.

  3. Make It Personal: Show products based on what people have looked at or bought before.

  4. Create Urgency: Tell people if something is almost sold out or on sale for a short time to make them want to buy now.


7. Video Content

Adding videos to emails can make them more interesting and help get your message across better. When used well, videos can make more people click on your emails and give them a better experience.

Why Use Video in Emails




How to Use Videos Well in Emails

  1. Make a Good Picture: Create a nice picture with a play button that makes people want to click.

  2. Keep Videos Short: Try to make videos less than 2 minutes long so people don't get bored.

  3. Put Videos on Other Sites: Use places like YouTube to hold your video, then link to it in the email.

  4. Tell People What It's About: Write a short description so people know what to expect.

  5. Make Sure It Works on Phones: Check that your video looks good on small screens.

Types of Videos for Emails




Tips for Using Interactive Elements

Here are some key tips to help you use interactive elements in your emails:

Use One Interactive Element Per Email

It's best to use just one interactive element in each email. This keeps things simple and clear. Pick the element that fits your email's main goal best.

Make Sure It Works on Phones

Many people read emails on their phones. Test your interactive elements on different devices to make sure they work well on small screens.

Have a Backup Plan

Some email programs don't show interactive elements. Always include a simple version of your content that works everywhere.

Keep Load Times Short

Interactive elements can make emails slow to open. Use this table to help balance interactivity and speed:




Test Your Emails

Before sending, check your email in different email programs and on various devices. This helps find and fix any problems.

Make Emails Easy for Everyone to Use

Help all users enjoy your emails:

  • Add text descriptions for images

  • Make sure colors stand out from each other

  • Provide written versions of video content

These steps make your emails better for more people.

How to Measure Results

To see if your interactive emails are working well, you need to track some key numbers. Here's how to do it:

Important Numbers to Watch





Tools to Check Your Emails

Use these tools to see how your emails are doing:

  1. Email Sending Tools: Things like MailChimp show you who opened and clicked your emails.

  2. Google Analytics: Helps you see what people do on your website after clicking your email.

  3. Heatmap Tools: Shows you where people click most in your emails.

  4. Customer Tracking Systems: Helps you see how people interact with your brand over time.

Testing Different Email Versions

Try these tests to make your emails better:

  • Compare different interactive parts (like image slideshows vs. surveys)

  • Test emails with and without interactive parts

  • Try putting interactive parts in different places

  • Use different words for your "click here" buttons

Only change one thing at a time when you test.

More Numbers to Look At

For a deeper look at how your emails are doing, check these numbers:




Conclusion

Adding interactive parts to emails can make them work better. Here's how they help:




You can add many types of interactive parts to your emails. Start with simple things like hover effects. Then try more complex parts like quizzes as you get better.

To make good interactive emails:

  1. Plan carefully

  2. Test your emails

  3. Look at how well they work

Use tools to see if people open and click your emails. This helps you make them better over time.

Try interactive emails now. They can make your emails more fun and useful for readers. This can help your business do better.


FAQs


How to make an email interactive?

To make an email interactive, add elements that get readers to take part. Here are some ways to do this:




These elements help people do more than just read your email, which can make them more likely to click on things.

What is a good engagement rate for email?

A good email engagement rate is about 3.5% or higher. This includes how many people open the email and click on links inside. Really good email campaigns can get over 6% engagement.

Can interactive emails work on mobile devices?

Yes, interactive emails can work well on phones and tablets. Most email tools now make emails that fit different screen sizes. This means the interactive parts should work properly on mobile devices too.

Want to make your emails more engaging? Here are 7 interactive elements that can help:

  1. Hover effects

  2. Accordion menus

  3. Embedded forms and surveys

  4. Image carousels

  5. Interactive quizzes

  6. Add-to-cart functionality

  7. Video content

These elements can increase open rates, click-through rates, and conversions. They make emails more interesting and let readers interact without leaving their inbox.

Key benefits of interactive emails:

  • Stand out in crowded inboxes

  • Boost engagement and click rates

  • Gather useful data on readers

  • Improve user experience

  • Stay ahead of competitors

Element           | How it helps            | Example use
------------------|-------------------------|------------------------
Hover effects     | Highlight key info      | Color-changing buttons
Accordions        | Save space              | Product categories
Forms             | Collect data            | Quick surveys
Carousels         | Show multiple images    | Product galleries
Quizzes           | Increase engagement     | Personality tests
Add-to-cart       | Simplify purchasing     | Abandoned cart emails
Video             | Explain concepts        | Product demos


To get started, try adding one interactive element per email. Test different options to see what works best for your audience. Remember to optimize for mobile and have fallbacks for email clients that don't support interactivity.

Why Use Interactive Elements in Emails?

Interactive elements in emails can help marketers get more people to open and act on their messages. Here's why you might want to use them:

More People Pay Attention

With so many emails in people's inboxes, interactive emails help yours stand out. Ashley Riordan from HubSpot says:

"We get a lot of emails every day. Interactive emails, with personal touches or fun features, help catch readers' eyes and make your email different from the rest."

Adding things like polls or games can make people curious and want to engage with your email.

Better Results

When people interact with your email, they're more likely to click links and visit your website. This often leads to:

What We Measure    | How Interactive Elements Help
-------------------|-------------------------------
Click rates        | Go up
Time reading email | Gets longer
Sales or sign-ups  | Increase


Learn More About Your Readers

Interactive emails let you make content just for each person. They also help you gather info about what your readers like. You can use this to:

  • Make your emails better

  • Send emails to the right people

  • Write about things your readers care about

Easier for Readers

People can do things right in the email without going to a website. This saves time and makes readers happy, which might make them like your brand more.

Stay Ahead of Others

As more companies use interactive emails, adding these features to yours helps you keep up. It shows that your brand tries new things to make emails better for readers.


1. Hover Effects

Hover effects are simple but useful interactive elements for emails. They create changes when readers move their cursor over parts of your email.

Here's why hover effects are good:

  • They get readers to interact with your email

  • They make your emails look better

  • They can point out important information

Types of Hover Effects

Effect Type  | What It Does                 | Good For
-------------|------------------------------|------------------------
Color change | Colors shift when hovered    | Links, buttons
Image swap   | One picture replaces another | Showing products
Text reveal  | More text shows up           | Product details, extra info
Movement     | Things move when hovered     | Icons, logos

How to Use Hover Effects

  1. Start simple: Try color changes before more complex effects

  2. Check different email programs: Make sure your effects work in various email services

  3. Think about phones: Remember, hover effects usually don't work on mobile devices

Here's a basic code example to change link color on hover:

a:hover {
    color: #FF0000 !important;
}


This code makes links turn red when you hover over them.


2. Accordion Menus

Accordion menus are folding sections in emails that help show a lot of information in a small space. They make emails more engaging and easier to read.

Why Use Accordion Menus




How to Make Accordion Menus

To add a good accordion menu to your email:

  1. Plan out your sections clearly

  2. Use short, clear titles that make people want to click

  3. Put useful stuff inside each section

  4. Mix text, pictures, and things to click on in the open sections

Simple Code Example

Here's a basic code to make an accordion menu:

<div class="accordion">
  <input type="checkbox" id="section1" class="accordion__input">
  <label for="section1" class="accordion__label">Section 1</label>
  <div class="accordion__content">
    <p>Content for Section 1</p>
  </div>
</div>


Make sure to test your accordion menu in different email programs to check it works well.

Tips for Good Accordion Menus

  • Don't use too many sections

  • Make only one section open at a time

  • Have a backup plan for email programs that can't show accordions

  • Use accordions for things like product types, common questions, or short summaries


3. Embedded Forms and Surveys

Embedded forms and surveys in emails let readers give feedback or input without leaving their inbox. This can make more people respond and help you collect information easily.

Why Use Embedded Forms and Surveys




Types of Email Forms

  1. Ask About Products: Find out what customers think about new ideas

  2. Sign Up for Demos: Let people show they want to see how something works

  3. Try a Product: Help people start using what you offer

  4. Join a Mailing List: Get more people to sign up for your emails

  5. Check if Customers are Happy: Learn how to make your service better

Tips for Good Email Forms

  • Keep it short: Use clear words and don't ask too many questions

  • Work on all devices: Make sure people can use the form on phones and computers

  • Use what you know: Fill in some answers if you already have the information

  • Tell people why it's good: Explain how filling out the form will help them

  • Answer quickly: Get back to people soon after they send the form


4. Image Carousels

Image carousels let you show many pictures in one small space in your email. They can make your emails look better and get more people to interact with them.

Why Use Image Carousels




How to Use Carousels Well

  1. Work on All Devices: Make sure your carousel looks good on phones and computers.

  2. Backup Plan: Have a normal picture ready if the carousel doesn't work in some email programs.

  3. Use AMP: Try AMP to make carousels that update by themselves or move on their own.

  4. Add Links: Put links on each picture so people can click to learn more.

  5. Check Everything: Try your carousel in different email programs to make sure it works right.


5. Interactive Quizzes

Interactive quizzes in emails can help get more people to open and interact with your messages. They're fun and can tell you what your readers like.

Why Use Interactive Quizzes




Real Example

HubSpot tried a "Question of The Day" in their emails. This made 5% more people open the emails and many more people click. People came back each day to see the results.


How to Make Good Quizzes

  1. Keep them short (6-10 questions)

  2. Use pictures to make them look nice

  3. Ask easy questions about your brand

  4. Give people useful info based on their answers

  5. Tell people what to do next after the quiz


6. Add-to-Cart Functionality

Add-to-cart functionality in emails lets people add products to their shopping cart without leaving the email. This makes buying easier and can help get back lost sales.

How Add-to-Cart Helps




How to Use Add-to-Cart in Emails

  1. Show Products: Use good pictures of things people left in their cart or might want to buy.

  2. Clear Buttons: Make buttons easy to see and click that take people right to their cart.

  3. Make It Personal: Show products based on what people have looked at or bought before.

  4. Create Urgency: Tell people if something is almost sold out or on sale for a short time to make them want to buy now.


7. Video Content

Adding videos to emails can make them more interesting and help get your message across better. When used well, videos can make more people click on your emails and give them a better experience.

Why Use Video in Emails




How to Use Videos Well in Emails

  1. Make a Good Picture: Create a nice picture with a play button that makes people want to click.

  2. Keep Videos Short: Try to make videos less than 2 minutes long so people don't get bored.

  3. Put Videos on Other Sites: Use places like YouTube to hold your video, then link to it in the email.

  4. Tell People What It's About: Write a short description so people know what to expect.

  5. Make Sure It Works on Phones: Check that your video looks good on small screens.

Types of Videos for Emails




Tips for Using Interactive Elements

Here are some key tips to help you use interactive elements in your emails:

Use One Interactive Element Per Email

It's best to use just one interactive element in each email. This keeps things simple and clear. Pick the element that fits your email's main goal best.

Make Sure It Works on Phones

Many people read emails on their phones. Test your interactive elements on different devices to make sure they work well on small screens.

Have a Backup Plan

Some email programs don't show interactive elements. Always include a simple version of your content that works everywhere.

Keep Load Times Short

Interactive elements can make emails slow to open. Use this table to help balance interactivity and speed:




Test Your Emails

Before sending, check your email in different email programs and on various devices. This helps find and fix any problems.

Make Emails Easy for Everyone to Use

Help all users enjoy your emails:

  • Add text descriptions for images

  • Make sure colors stand out from each other

  • Provide written versions of video content

These steps make your emails better for more people.

How to Measure Results

To see if your interactive emails are working well, you need to track some key numbers. Here's how to do it:

Important Numbers to Watch





Tools to Check Your Emails

Use these tools to see how your emails are doing:

  1. Email Sending Tools: Things like MailChimp show you who opened and clicked your emails.

  2. Google Analytics: Helps you see what people do on your website after clicking your email.

  3. Heatmap Tools: Shows you where people click most in your emails.

  4. Customer Tracking Systems: Helps you see how people interact with your brand over time.

Testing Different Email Versions

Try these tests to make your emails better:

  • Compare different interactive parts (like image slideshows vs. surveys)

  • Test emails with and without interactive parts

  • Try putting interactive parts in different places

  • Use different words for your "click here" buttons

Only change one thing at a time when you test.

More Numbers to Look At

For a deeper look at how your emails are doing, check these numbers:




Conclusion

Adding interactive parts to emails can make them work better. Here's how they help:




You can add many types of interactive parts to your emails. Start with simple things like hover effects. Then try more complex parts like quizzes as you get better.

To make good interactive emails:

  1. Plan carefully

  2. Test your emails

  3. Look at how well they work

Use tools to see if people open and click your emails. This helps you make them better over time.

Try interactive emails now. They can make your emails more fun and useful for readers. This can help your business do better.


FAQs


How to make an email interactive?

To make an email interactive, add elements that get readers to take part. Here are some ways to do this:




These elements help people do more than just read your email, which can make them more likely to click on things.

What is a good engagement rate for email?

A good email engagement rate is about 3.5% or higher. This includes how many people open the email and click on links inside. Really good email campaigns can get over 6% engagement.

Can interactive emails work on mobile devices?

Yes, interactive emails can work well on phones and tablets. Most email tools now make emails that fit different screen sizes. This means the interactive parts should work properly on mobile devices too.

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London

© 2024 Profitable Agency

All rights reserved.

It's time to actually achieve your revenue forecast

Attract new clients and unlock new business growth with our proven acquisition funnels and resources.

Profitable Agency

New York

London

© 2024 Profitable Agency

All rights reserved.

It's time to actually achieve your revenue forecast

Attract new clients and unlock new business growth with our proven acquisition funnels and resources.

Profitable Agency

New York

London

© 2024 Profitable Agency

All rights reserved.